Why wait in line for brunch on Saturdays only to sit inside while it’s beautiful outside. On Saturdays in Williamsburg (and Sundays in Dumbo) head to Smorgasburg - our favorite weekend food fair for fresh air, hangover cures, taking out of town guests, people watching or just gorging on artisinal everything. We love walking around listening to strangers shout out random dishes. Smorgasburg has everything for everyone, from BBQ at Mighty Quinn’s, vegan fare at Vegan Bodega, Dough donuts, and for the masochistic willing to stand in line, there’s the Ramen Burger. We went recently with Max and Aubrey on a particularly sunny fall afternoon, outfitting Max in our Dustin Houndstooth Shirtand Atticus Parka, and Aubrey in our Alma Checkered Buttondown, all while chowing down on popsicles, oysters, falafel, and fried chicken.
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Marina in the Alma Sheer Utility Buttondown and Skip Tweed Skirt
For Marina Shifrin, living in Taiwan and working long hours at a video company was going alright, but the create part was fundamentally lacking in her work environment. Shifrin decided to record and upload a video of her quitting to YouTube, and the rest is viral internet history. We saw the video the day after, loved it, and soon found out that she had written about our Live, Work, Create motto earlier. We also learned that because she had to rush on the plane for television interviews in New York, she didn’t have time to pack a lot of clothes. We turned to Twitter to offer her an outfit, and asked her some questions about her sudden internet fame.
What’s it like to be viral?
It’s completely bizarre, exciting and scary. I’ve wanted to be a creative writer (in any capacity) for a long time and now I am thrilled there are people following my blog and reading my writing but it also increases the pressure to put out good stuff. I am still a novice compared to other great writers and comedians out there but, HEY! you gotta start somewhere?
When this all dies down a bit, what’s next for you?
I want to go hard at stand up. I want to get a solid set ready and perform as much as possible. Also it’d be really cool to create a long-form piece of writing whether it be a movie, book or pilot.
Tell us how the “Live, Work, Create” sticker entered into the picture?
Actually, it’s quite funny. When I moved to New York I decided to start a blog so my parents and friends could keep up with my shenanigans if they wanted. The first post I ever wrote was a letter to my parents where I was whining about being a New York novice. I told them the story of how one day I was debating on whether or not I should stay in Brooklyn or move back to Chicago when I saw a “Live. Work. Create.” sticker. This is so silly, but I thought it was a sign for why I was in New York.
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The sky is the limit for this tee. Based on a digital photo taken of New York City at sunrise on a crisp, fall morning.
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BKI friend and DJ Andrew Greene aka ‘Greenie’ is trying to launch a magazine about how successful New Yorkers made their ideas happen, with interviews asking relatable entrepreneurs about the creative process and journey involved in materializing an idea. Help him launch the magazine with this Kickstarter: http://goo.gl/Xltxib
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Join us at Brooklyn Industries Dumbo for an art event during the Dumbo Arts Festival featuring Artist Braulio Amado and the release of Artist Aleksandar Macasev’s and Artbridge’s new Chromapost Messenger Bag. Saturday, September 28th, 2-5pm. Click here to RSVP.
Make messenger bags using an art installation - that’s what the non-profit arts organization Artbridge implored us to do. So naturally, we said yes. Having made messenger bags out of billboards before - it was the first product Brooklyn Industries produced, we were really excited to use material from a colorful art installation by artist Aleksandar Maćašev that we had walked by many times down the street from our HQ in Dumbo. We carefully cut up Maćašev’s visual color diary into 40 limited edition messenger bags, with each bag coming with a digital print of the unique colors of that bag signed by the artist. During the Dumbo Arts Festival, the bags will be on display and for sale in our Dumbo store and online, and an opening reception will be held on Saturday, September 28th from 2pm-5pm at Brooklyn Industries Dumbo.
Chromapost installation in Dumbo, Brooklyn. Photo by Collin Erickson
We asked Aleksandar a few questions about Chromapost and how the art installation evolved into a bag:
How did the idea of blogging your daily mood in colors start?
I am very keen for diary-like art forms. Chromapost started as a basic blog where each entry was just a single color picked from your standard RGB color picker, and it represented my daily emotional experience in a compressed form. I was tired of all the influence on our color perception (color theory, harmonies, fashion trends, commerce, branding, culture, arts, visual communication…) and I wanted to establish a very personal and direct link between my own emotions and color.
I was also interested in the atomization and compression of information, to go beyond Twitter’s 140 characters micro-blogging. One way to achieve that was to abandon language and use purely visual information. So I like to call Chromapost a nano-blogging project.
After awhile, this colored emotional footprint got a proper web form and I started making art outgrowths out of the ever growing color archive.
How did Chromapost then become a giant, colorful installation in Dumbo, Brooklyn?
Chromapost outgrowths range from self-published posters, retrospective calendars to paintings and a social network where visitors can post their own colors and generate art based on them. The biggest physical outgrowth happened two years ago at Water Street in Dumbo. The Dumbo Arts Festival asked ArtBridge for an artist who could produce a 350 foot long art piece for the Empire Stores scaffolding. I had already submitted some outdoor art proposals to ArtBridge and they stumbled upon one of the Chromapost outgrowths in my book. It was a year long sequence of Chromapost colors and that type of format seemed to fit the bill perfectly. For the Dumbo installation, we used a two year sequence (730 colors, from April, 1 2009 to March 31, 2011). The final result had this pretty cinematic quality (a changing of colors without repeating as you walk by it) and it left a mark on the entire neighborhood during its year long life. There was a constant stream of Instagram photos and blog posts from visitors and passers-by.
What do you think about your visual diary being repurposed into messenger bags?
I love the idea of someone else carrying ten days of my life on their shoulder. The vinyl of the dismantled installation simply cried to be recycled into something else. The design of the bag utilized that idea of playing with private/public. On the outside, the bags have a small strip with a three to four color sequence, but the inside of the bag is covered completely in colored strips from the installation. A discrete chunk of my emotional life is offered to the outside world, while the owner of the bag can have the full view. Each bag is completely unique because repeating colors or color sequences in Chromapost is practically impossible. To compliment the uniqueness I created a separate digital print for each bag based on each bag’s color combination and the visual language used in Chromapost Social Network for generating art.
RSVP to the opening reception here at Brooklyn Industries Dumbo. Saturday, September 28th, 2pm-5pm.
It’s time to say goodbye to our early fall model, Italian Gianluca who has received so much love from our fans (with the exception of a few haters). Before leaving us, Gianluca shared some of the secrets behind his now legendary beard.
So tell us about that beard… real or not? And if real, how long did it take to grow?
My beard is real!!! It’s the beard!!!!
Shampoo, conditioner, dry brush, and tonic every single day!!!
I was in a Milano subway and a photographer in front of me told me that: let’s grow your beard, go to NYC and rock!!!!
I’m here!!! Beard man!!!!
How is it modeling in NY, especially with that beard!?
It’s unique style…NYC is more commercial…but even like that I’m working well!
People around the city love my beard…then if you need something different Beard Man is in town to rock!
How do you Live, Work, Create?
My motto is live as better as possible…. And wake up in the morning and create something that makes my day the best day ever….ahhhh I forgot…..work but not stress, please.
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Inspired by Pop Artist James Rosenquist, this fashion tee channels 80’s glam metal in the form of an airbrushed chrome skull biting a cherry. Today only, take 20% off this tee with code: TEETUESDAY.