We here at Brooklyn Industries’ Dumbo-based headquarters and design studio feel fortunate to be surrounded by so many creative people each and every day – from the moment we step off our bikes or come above ground from the F train, to grabbing a cup of coffee at Brooklyn Roasting Company to riding the slow elevator up to our floor. So we thought what better place to shoot the Spring Collection than in the middle of where all of these creative-minded people do some of their best work? Our Spring 2014 shoot, “Dressing Up Creative Workspaces” is a tribute to the creative energy and forward thinking that runs rampant in imaginative office spaces such as those you’ll find in Dumbo, Brooklyn. The campaign was photographed inside three offices in our building – (1) at our headquarters and design studio, (2) at the branding and design firm Red Antler, and (3) at the digital agency Space 150's NYC office. We hope that our newest collection will inspire you just as much as working in Dumbo continues to fuel our imagination.
We finally had a chance to see what a photocopy of a donut looks like.
In our Brooklyn design studio, you’ll see T-shirt ideas… LOTS of T-shirt ideas.
Taken on top of Space 150’s breakfast table (next to their impressive liquor collection).
Shot inside Space 150’s meeting room while they were working on these amazing Valentine’s cards.
Julia modeling with Nuria, our bag designer (left) at her workspace.
Meetings, conference calls, donuts, inflatable orcas…
Inside Brooklyn Industries’ photo studio.
View the entire lookbook here.
After renovating several Brooklyn Industries stores last year, we were left with two truckloads of materials that under other circumstances would have been trash. But instead we re-routed it all to our design studio. Working with Koh, our window designer, we upcycled every piece of discarded material - including old paint and paintbrushes — and designed several vivid installations for our store windows.
Suspended clusters of purple and yellow balls look like floating organisms (or grapes!). Flying paintbrushes are diving for their paint cans, and purple and yellow baton-like rods defy gravity. Make sure to see these installations for yourself, on display at any BKI store location until late March.
#tbt t-shirt. North Brooklyn has faced some of the worse pollution in the country. We designed this shirt 14 years ago to help the Greenpoint/Williamsburg Waterfront Task Force successfully fight a proposed 1,100 megawatt plant on N.12th St. in Williamsburg. The fight is not over. For more information visit http://gwapp.org/
Valley Forge, Williamsburg, Brooklyn
Under the BQE in Dumbo. Typography by Stefan Sagmeister.
For more pics, follow BKI on Instagram at @brooklynindustries
From gigantic to tiny… Watertower pins
A peek inside our studio and the installation we’ve been working on coming to store windows near you soon!